Digital University 2016-17:
EBT change agent for B2B digital marketing
One major current project of EBTechnology:
Creating a high-impact “Digital University” for a global financial corporation with over $5 billion in revenues.
These Digital University courses are retooling the firm’s global marketing force in over 80 countries.
Specifically the goal of this Digital University is to “close the digital gaps” within a global marketing effort– to enable marketing professionals fully adapt marketing skills, processes and practices to state-of-the art digital best practices:
- Content marketing
- Cross-channel integrated marketing campaigns
- Sophisticated metrics of actionable data
- Optimized content closely adapted to specific digital media
- Impart higher skills and standards for effective writing (blogs, tweets, white papers, infographics, web-based content)
The instruction has been delivered in live, online instructor-led webinars delivered region by region around the world. The courseware is supplemented by focused documentation, instructions and recorded podcasts.
EBT’s Digital University delivers precisely those marketing skills most needed by B2B business:
Class 1: Writing for digital channels
Class 2: Introduction to content marketing
Class 3: Content strategy – goals & narratives
Class 4: Actionable data: Analytics concepts & goals
Class 5: Intermediate analytics: Creating meaning full metrics for stakeholders
Class 6: Advanced analytics: Attribution and content evaluation for integrated marketing campaigns
Class 7: Social media for business goals (overview)
Class 8: Controlling your online profile: A guide for professionals
Class 9: Search Engine Optimization (SEO) for B2B marketing: Strategies and techniques for getting read
Class 10: Exploiting your digital footprint: Nuts, bolts & overview for business leaders
Class 11: Infographics: Do’s and don’ts for delivering the best
Class 12: Statistical literacy: Necessary concepts for marketers
Class 13: Sprinkler: Getting attribution and evaluation out of social media
Class 14: Marketing Automation: Integrating Eloqua and Google Analytics
Class 15: Social Media: Becoming a B2B star on LinkedIn
Class 16: Social media: Targeting email for results
Class 17: Social media: Twitter for B2B professionals
Class 18: Social media: Blogging for brand and business