Planning multi-level Eloqua training
11.08.2016, No Comments, Digital marketing, E-training, by Eric Brandt.10 habits of effective B2B content marketers
03.23.2015, No Comments, Digital marketing, by Eric Brandt.By RACHEL FOSTER Not even $out of 10 marketers think their content marketing is effective. Yet, 86% of B2B marketers use … Learn more
Business blogging? 25 reasons to use WordPress
03.23.2015, No Comments, B2B social media, Blogging for business, by Eric Brandt.Whenever EBT consults on the art of business blogging, we get questions about platform. What is the best way to … Learn more
Use editorial content to grab Big Data insights
03.23.2015, No Comments, Digital marketing, Metrics, by Eric Brandt.by David Germano Much has been written about the importance of brands embracing storytelling — or, at the very least, becoming … Learn more
There are specific challenges to those seeking to tweet to B2B audiences — how to hit the sweet spot that … Learn more
Shift to owned media drives marketing impact
03.12.2015, No Comments, Digital marketing, by Eric Brandt.by David Germano Fast, dramatic changes in the digital space have given brand marketers new opportunities to earn and sustain … Learn more
In B2B marketing, you aren’t interested in broad audiences. How many people can walk you through a complex sales? The … Learn more
LinkedIn is the probably best social medium for connecting with specific networks of decision-makers. That’s why it often looms large … Learn more
Rob’s rules: More conversion thru better analytics
02.23.2015, No Comments, Metrics, Review, by Eric Brandt.Quick review by Eric Brandt 42 Rules for Applying Google Analytics by Rob Sanders (downloadable pdf) It is becoming obvious … Learn more
QR Codes have promised huge changes in how we pay, how we record information, how we remember things we see. … Learn more