Eric Brandt

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Archive for Author: Eric Brandt

By RACHEL FOSTER Not even $out of 10 marketers think their content marketing is effective. Yet, 86% of B2B marketers use … Learn more

Whenever EBT consults on the art of business blogging, we get questions about platform. What is the best way to … Learn more

by David Germano Much has been written about the importance of brands embracing storytelling — or, at the very least, becoming … Learn more

There are specific challenges to those seeking to tweet to B2B audiences — how to hit the sweet spot that … Learn more

by David Germano Fast, dramatic changes in the digital space have given brand marketers new opportunities to earn and sustain … Learn more

In B2B marketing, you aren’t interested in broad audiences. How many people can walk you through a complex sales? The … Learn more

LinkedIn is the probably best social medium for connecting with specific networks of decision-makers. That’s why it often looms large … Learn more

Quick review by Eric Brandt 42 Rules for Applying Google Analytics by Rob Sanders (downloadable pdf) It is becoming obvious … Learn more

QR Codes have promised huge changes in how we pay, how we record information, how we remember things we see. … Learn more